Asked before every deal.

Spreading budget across five channels before one is working is how brands stay stuck. Meta is where UK fashion and apparel brands scale most reliably, and running it properly — creative testing, tracking, daily management — is a full-time discipline. We'd rather be the best at one channel than mediocre at five.

No — deliberately. No web design either. The narrowness is the offer: a channel run with full attention beats five run with a fifth each. The full "what we don't do" list is on the services page.

Not right now — UK only, deliberately. Focus is the whole point of how we work, and that applies to the market as much as the channel.

The person you speak to on the first call. CE Scales is founder-led — no handover to a junior account manager after signature, no scripts. More on how we operate.

A monthly management fee plus a percentage of your ad spend — and the percentage falls as you move up tiers, so our incentive is your efficiency at scale. Three tiers, from £2,500/month. Setup is included in every one. The full breakdown is on the pricing page.

No — and be wary of anyone who blurs this. You pay Meta directly for your ad spend, on top of the management fee. The fee buys strategy, creative, management and optimisation of the account. Minimum ad spend to work with us is £3,000/month.

Honestly — not yet. Below £3,000/month there isn't enough data moving through the account for proper creative testing, and a management fee would eat your margin. Grow to that level and we'd genuinely like to hear from you.

[TBC: contract length, notice period and payment terms are being finalised — OPEN-QUESTIONS.md #3 and #4. Do not publish an answer here until they're confirmed.]

Three things: access to your Meta Business Manager, your raw brand assets (product photography, video footage), and your ad spend paid directly to Meta. We build all ad creative from the assets you supply.

A new image, video or carousel. Copy variations — headlines, primary text, descriptions, CTAs — are unlimited and never count against your monthly allowance. That's deliberate: messaging gets tested aggressively without eating your quota.

No. We build every ad from the footage and photography you already have — editing, formats, copy, variations. If your asset library is thin, we'll tell you on the call what's worth shooting before we start.

Almost certainly. A Pixel alone under-reports since Apple's iOS changes — the gap is filled by the Conversions API, which most setups are missing or have misconfigured. We audit what's there, fix what isn't, and verify the whole tracking stack before launch. It's included in every tier.

Within 7 days of us receiving your Meta Business Manager access and brand assets — guaranteed. If we don't launch your full campaign structure and first live ads in that window, that month's management fee is on us.

ROAS, CPA, CPC, CTR, CPM and conversions — with insights and recommended next steps, not a screenshot of Ads Manager. Report and strategy-call cadence depends on your tier: one or two calls a month, monthly reporting.

Mostly, we ask questions: what you're running now, what's working and what isn't, your revenue and ad spend, and what you're trying to fix. Then we tell you straight whether we can help, which tier fits, and what we'd do first. If we're not the right fit, you'll hear that too — no chasing, no pressure.

Your Ads Manager numbers, your current monthly revenue and ad spend, and a sense of the goal — scale existing spend, fix underperformance, or start properly for the first time. The more real numbers on the table, the more useful the call.