[ Services ]

One channel. Run properly.

Facebook & Instagram, end to end: strategy, tracking, creative, management, scaling. We don't do five things badly — we do Meta Ads better than anyone, for UK fashion, streetwear and activewear brands.

For brands already selling · Minimum £3,000/month ad spend

[ The method ]

A testing engine that never stops.

We don't find one good ad and coast. New hooks, angles, offers and formats go live every month — winners get scaled, losers get replaced. That's the job.

  1. 01

    Foundation

    Pixel, Conversions API, event tracking, domain verification, full QA. Real numbers before a penny is spent — the step cheap agencies skip.

  2. 02

    Strategy

    Built around your offer, your margins and your competitors — not a template someone reuses across forty accounts.

  3. 03

    Test

    New creatives every month, unlimited copy variations on each — headlines, hooks, CTAs — at no extra fee. Testing never pauses.

  4. 04

    Scale

    Winners get budget, losers get cut. Daily management, retargeting, structured creative refresh before fatigue eats your ROAS.

[ What's included ]

Everything Meta needs to perform.

Six areas, one retainer. Creative volume and call cadence change by tier — the system underneath is the same for every client. See the tiers ↗

01

Campaign strategy

Audience and competitor research, offer positioning, campaign architecture — built around your actual offer and margins, so scaling decisions are choices, not guesses.

02

Technical setup — included in every tier

Business Manager and ad account review, Pixel installation and configuration, Conversions API, event tracking, domain verification — verified and QA'd before launch. The step cheap agencies skip, and the reason their numbers stop adding up later.

03

Creative production

You supply raw brand assets; we turn them into image, video and carousel ads. A "new creative" is a new image, video or carousel — and copy variations are unlimited. Headlines, primary text, descriptions, CTAs never count against your monthly allowance.

04

Campaign management

Campaign and ad set creation, interest and lookalike audiences, retargeting, budget management, daily monitoring. Actively run — winners scaled, losers cut, never left on autopilot.

05

Optimisation & tracking upkeep

ROAS, CPA, budget, audience and placement optimisation — ongoing, not a one-time setup. Pixel and Conversions API maintained and re-verified as Meta's platform changes.

06

Reporting & communication

ROAS, CPA, CPC, CTR, CPM and conversions — with insights and next-step recommendations, not a screenshot of Ads Manager. Report and strategy-call cadence by tier.

[ Deliberately not offered ]

What we don't do.

  • Web design
  • SEO
  • TikTok ads
  • Google Ads
  • Email marketing

No original photo or video shoots either — we build the ads from footage you already have. Narrow on purpose: a channel run with full attention beats five run with a fifth each.

[ What you bring ]

Your side of the deal.

  • [ Ad spend ]Paid by you directly to Meta, on top of the management fee — minimum £3,000/month. The fee buys management of the account, not the media
  • [ Assets ]Raw images, video footage and product photography — we build every ad from what you supply
  • [ Access ]Your Meta Business Manager — setup starts the day we have it

[ One call ]

Want this on your account?

We'll look at your account, your numbers and your creative — and tell you straight whether we can move them.

  • UK ecommerce brands, already selling
  • Minimum £3,000/month ad spend
  • Fashion · Streetwear · Activewear

Send an email

Not ready to pick a slot? Tell us where you are and we'll come back to you.

No obligation — you get a straight answer either way.

Prefer email? info@cescales.uk